Effective volunteers are informed and inspired. This is easier said than done. The larger a volunteer team grows the harder it is to share stories, updates and vision. Unfortunately if you don't have a plan for communication, only a small handful of team members will have the luxury of staying in the know.
In fact, I guarantee you that a portion of your team feels valued when you share information with them. Even if it's basic, sharing information makes your team feel involved and informed.
There are a number of great tools out there to help you with this. Today I want to share with you the tool I use with my team. It's called Mailchimp. I've included a 12 minute walk through in setting up your first account below, plus 6 important elements to include in your next campaign.
Here are some important elements to include in your emails/campaigns:
- Stories - even if these are just a sentence or two, share quotes, email responses, etc. Anything that highlights the real people you are serving.
- Make it personal - include a note to your team. Use your natural voice, not something formal or "polished".
- Highlights - talk about what went well. Highlight what you want to reinforce.
- Improvements - be honest about what you (as a team) are working on improving.
- Updates - did your team set goals? Include a scoreboard. Help you team to keep track of progress.
- Important Dates - you'd be surprised how overlooked this one is. I guarantee you, someone on your team will love you for including this.
The most important thing is that you make sure you deliver value every week. Mailchimp will show you your open rates (how many people open your email every week). Challenge yourself to always be improving. Add value, keep the content interesting, informative and inspiring and you'll be building a solid, effective and cared for volunteer team.
Get started by setting you our account here: Mailchimp.