How big is your church?
The question the single-handedly created a whole new category, the “Pastor Numbers”.
235 is supposed to round up to 300, right?
It does in Pastor Numbers.
If you read that and laughed, that’s awesome. While it’s a sad truth, at least we can laugh about it. If you read that and it makes you crazy, I understand…but don’t let it completely ruin the value of counting.
While deep down we know that pastoral ministry is about souls, not stats…but stats can still have some value in our soul seeking endeavor.
Let’s agree on one thing, the goal of our life’s work is to introduce people to Jesus and teach them what he has taught us. That’s our ultimate objective.
If you can agree with me on that, then measurements can help us move toward that.
Just like a thermometer, measurements can help us diagnose what’s happening (both good and bad) in our church. It’s easy to be discouraged when less people show up this week then last, but if you are able to look back at the same month in past years you may see that previous years experienced the same trend, giving you a healthy dose of perspective.
It can also help to uncover which ministries are working and which are not any longer. Knowing how things are going helps you assess whether the investment in time, money and volunteer manpower is having the effect you planned.
The Problem With Feelings
Sometimes your gut is right, sometimes it’s not (it may just be influenced by a one-off conversation). I remember a few season ago, we made a big change to how we advertised our small groups. Most of the long-standing group leaders complained that the new group's catalog was too confusing. Thankfully we reviewed our signup numbers and realized that while it might have felt more confusing to long-standing leaders, we actually had significantly increased the amount of people who signed up for groups. If we had gone only with our “gut” we would have ditched a completely successful marketing tool.
Scoreboards Help With Momentum
Everyone wants to be on a winning team and it’s tough to know if you're winning if you don’t have a scoreboard. Imagine you are talking to your neighbor about your favorite sports team without talking about any sort of stat. What would you say? “My team is the best. They play hard. They practice on Wednesday nights and have games on Sunday mornings. Plus you should see their logo. It’s such a great team.” I don't know about you, but wouldn’t be that impressed.
But if instead you said, “My team is the best. They have twice as many rushing yards as this time last year. Plus they have sold out the last 3 games.” If you invited your neighbor to join you at the next game, do you think they’d be more likely to join you?
Numbers can be useless if all we use them for is vanity. But if you choose to harness them to your benefit they can be incredibly helpful.
Bonus: If you’re looking for a simple (and free) way to start tracking some of your numbers check out ChurchMetrics.com. It’s a simple customizable resource that will help you point to the numbers that matter. Just make sure you enter real numbers in there…not those pastor numbers.