As communicators we are always looking for great stories to help highlight the lives being changed in your audience. Real stories highlight show your audience that there are people just like them in your church. They “reward” people for living out their faith and they are far more compelling then statistics or generic stories you found online. But where do you find them?
You just have to know how to ask.
1. Call to Action
Finding great stories starts with a call to action. At the conclusion to each sermon great communicators help their audience identify their next step. They help them apply what they’ve been teaching to the lives of their audience. If you’re really thinking ahead, you ask them to commit to taking that next step and to tell you that they are doing so. Many churches use some form of follow up card to have their audience indicate how they are going to put the lesson into action.
2. Follow Up
If your audience has indicated they are taking a next step, follow up mid week with some additional tools or encouragement to follow through on their next step.
3. Go Back and Ask
If you’ve been tracking those next steps, go back and ask the list of people who committed to take a specific next step how it went. Invite them to share their story.
The stories are there, you just have to know who to ask.
Not only is sharing a community members story powerful, it’s rewarding, for you, your audience and your “sharer”. Look for opportunities to collect those stories. File them away (in Evernote) and look for the perfect opportunity to share them.
Question of the day: What’s the "close to home" life change story you’ve yet to share with your audience?