“For fifty years, TV and TV-thinking was the shortcut. Make average stuff for average people (by definition = mass) and promote to every stranger within reach.” - Seth Godin
This type of mass marketing is changing (in fact, it's dying) and so are the expectations of your audience. They aren’t completely satisfied with being talked to just like everyone else. More and more individuals are identifying with micro markets instead of mass markets. They are drawn to a more personal experience than one designed for the “average person”.
This undoubtably will begin to effect how we preach and who will listen. Over the next 5 years the church will need to wrestle with this change in expectations.